Indian Institute of Management Udaipur Library

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The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.

Contributor(s): Winer, Russell S | Neslin, Scott A 1952-.
Material type: materialTypeLabelBookSeries: World scientific-Now publishers series in business, vol. 3.Publisher: New Jersey : World Scientific, [2014]Description: xxv, 502 p. ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789814596473 (hbk); 9789814619479 (pbk.).Subject(s): Marketing research -- History | Marketing -- Management -- History | Marketing -- Study and teaching -- HistoryDDC classification: 381.109
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Item type Current location Call number Copy number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
A9/5 		381.109 (Browse shelf) 1 Available

Includes index.

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